company’s market share grew to 56% in 2018.
In yet another busy growth year for airBaltic, the
company signed an order in 2018 for an additional 30
Airbus A220-300s and 30 options, making it the largest
European customer for this airliner. Te A220 is the
backbone of airBaltic’s future business plan, called Destination 2025, that will comprise up to 80 of the type
AirBaltic always works closely with local airports,
municipalities and tourism boards to promote the cities
it serves as well as the company’s
Te company is actively involved in media and social media
influencer partnerships, devoting
significant resources to promote
previously underserved city pairs.
AirBaltic marketing and social
media teams create inspiring
content focused on increasing
leisure demand for new routes
and awareness of them.
AirBaltic has become an airline of firsts. It launched the
first domestic route in Latvia,
becoming the first airline to perform flights to the coastal city of
Liepaja. Working closely with local stakeholders, the airline saw
that route quickly pick up pace.
AirBaltic has also established
its own pilot academy—the first
such program in the Baltics that is
focused on growing its future flight
crew supply from local students.
“It was essential to convey the message to young people in the Baltics that becoming a pilot is an attainable
dream,” Gauss said.
Surveys show that local customers see safety, reliabil-
ity and friendly staff as the main strengths of airBaltic,
and they highlight the cleanliness of aircraft, easy ticket
purchasing and online check-in, and clear information
about flight schedules and additional services as desir-
able qualities they associate with the airline.
To further improve customer service, airBaltic has
prioritized the use of social media channels such as
Twitter and Facebook to address service questions and
issues promptly. During 2018, the number of conversa-
tions with passengers on social media grew 30%.
Innovation has been one of the cornerstones of airBaltic, whose leadership team always looks forward and
adapts to a changing market. One example is the introduction of the airline’s tail-to-tail service in Riga, which
provides a dedicated staff member to each passenger traveling within the Schengen trade zone who has a short
connection time and where the first leg was delayed.
AirBaltic has gone from strength to strength, building each year on its achievements of the previous year. It
is therefore no surprise that it should be awarded the
ATW Airline Market Leader Award for two years running—the first airline to do so.
Latvian airline airBaltic has a unique and distinguished brand.