Spirit has grown its technological offerings with a
brand-new mobile check-in app and the installation
of updated kiosks across its network. Other service
improvements include an updated mobile-responsive
website designed to make the booking process quicker
Spirit has also taken innovative and fun approaches
to how it presents its ancillary options, which it calls À La Smarte.
Te carrier embarked on a program to install high-speed, stream-to-seat Wi-Fi across its entire fleet;
by the end of 2019, Spirit will be the
first ultra-LCC in the Americas to do
Spirit operates one of the young-est and most fuel-efficient fleets in
the US, flying 600 daily flights to 72
destinations in the US, Latin America
and the Caribbean.
“We’re always evolving as an air-
line. For many years, our primary
focus was keeping our costs low and
providing low fares. Spirit is still
committed to offering the best value
in the sky, but now we’re also putting
strong emphasis on how we can bet-
ter serve our guests,” Spirit president
and CEO Ted Christie said. “Using
real-time data and guest feedback,
we are identifying additional ways to
enhance the guest experience, from
the moment our guests book a trip to the moment they
Nonetheless, the company is still built on being
truly low cost. A high-density seating configuration on
its aircraft—a single-fleet type of Airbus A320 family
aircraft—and a simplified onboard product keep costs
low. Spirit also operates its aircraft more hours per day
than most other airlines, and accomplishes more air-
craft turns per airport gate used, enabling it to spread its
fixed costs over more flying. Spirit also has the cost ad-
vantage of minimal hub-and-spoke network inefficien-
cies and a companywide business culture that is keenly
focused on driving costs lower.
Spirit selects underserved markets where fares are
overpriced, driving competition and more options into
those markets. And it keeps finding market opportunities. In 2018, the airline launched a major international
expansion from Orlando International Airport to 12
destinations in Latin America and the Caribbean.
Te company also ratified new five-year agreements
with its pilot and dispatcher unions.
Te company ended a strong 2018 on a robust financial note, reporting a full-year net income of $300.9
million and operating margin of 13.5% excluding special items.
“Te ATW Award is testament to the hard work of
our entire Spirit Family across the US, Caribbean and
Latin America, and a milestone in Spirit’s continued
evolution to deliver More Go,” Christie said.
Spirit’s leadership team has committed to delivering the best value in the sky.