It features deeper integration and signifcant capability
enhancements to the SabreSonic reservations system and
Sabre’s AirVision commercial products, he said, including NDC-enabled ofer and order management.
For its part, Farelogix says it is “the only provider of
PSS-agnostic connectivity and comprehensive function-
ality for airlines to deliver NDC to the marketplace.”
Delta Air Lines, the launch customer, is also using
Farelogix’ Cascading Availability module for all its code-
share partners, including Aeromexico, Air France and
KLM. Te module enables Delta to obtain accurate
availability for its partners.
At one point, pundits believed that NDC would put
an end to fare fling. ATPCo, the long-established fare
management company owned by the airlines, would
outlive its purpose and be left for dead, they said.
But ATPCo got the better of the pundits and completed its frst-ever acquisition in its 53-year history, one
of the most interesting mergers to come along in years.
Its new partner is Routehappy, a maturing startup that
aims to describe every aircraft and fight’s attributes and
amenities. Te goal is to ensure that passengers know the
diference between a seat on a regional jet and a seat on
a widebody, and between domestic frst class and transatlantic business class. Routehappy’s rich content is now
paired with ATPCo’s pricing data.
Tom Gregorson, ATPCo VP products and solutions,
said that airlines have not done a great job of packaging
and branding their products for the indirect channels.
“What was lacking was communication,” he said.
Airline websites, on the other hand, have done a “
really nice job,” he said. Pictures go a long way in conveying what a product is all about, such as a truly fat bed
versus a bed on a slant.
ATPCo also has teamed with SITA to create the
NDC Exchange, a community-driven marketplace that
gives airlines an easy and cost-efective way to adopt
Te solution serves as a neutral hub connecting ofers
from airlines and travel sellers in a cloud-based, scalable
environment with real-time message translation.
According to ATPCo, the NDC Exchange will enable
airlines to extend their reach to traditional and non-tra-ditional distribution points, reducing distribution costs
and expediting interoperability across the ecosystem.
Te platform will provide simple, cost-efective API
connectivity for airlines and their partners to facilitate
the exchange of data.
“Ideally, you don’t want to have to do mutual connections with every partner,” Jerry Foran, chairman of the
board at ATPCo, said when he announced the project at
ATPCo’s Elevate conference in October. Foran is head
of product delivery, global revenue, at British Airways,
which piloted the service with Air Canada.
Te Exchange is gaining some traction. Te Airlines
Reporting Corp. has said it will participate, as will the
newest member of the ATPCo family: Routehappy’s rich
airline content has been integrated into the project.
Keith Wallis, Air Canada director global product
distribution, said the carrier is “keenly interested in the
community efect, whereby the beneft of a distribution
network of like-minded partners grows exponentially
with each new participant in NDC Exchange.”
But Foran said it will take at least a decade for the
transition from traditional to digital distribution in the
airline industry to be completed.
Weirdly, “traditional distribution is growing,” likely
tripling in the next three years and behaving like a parallel universe to the world of NDC, Gregorson said.
Te NDC exchange will ease the way through the
divide, he said, enabling an airline to say, “For these
markets, I do NDC, and for these, I do traditional distribution.”
"It's not only just how you sell
a product, but also how you
fulfill the product."
Luis Maroto, Amadeus CEO